WE PREDICT

AUTOMOTIVE NEWS ADVERTISING

PROJECT
Build brand awareness for We Predict and its Deepview product, the first cross-industry study of predictive automotive repair frequency that allows automakers, suppliers and others access to projected warranty service. 


TACTICS
• Explored a variety of brand-building options, including print and online advertising in key automotive publications.
• After gathering information, presenting to CEO James Davies, and making our recommendation, We Predict selected a two-step approach with an online banner on AutomotiveNews.com and an Automotive News lead-generating email campaign.

   · Automotive News, the primary source of industry news, data and understanding for the industry's decision-makers in North America. Automotive News has more than 55,000 subscribers and gets more than 2.6 million monthly online visitors.
    · A We Predict top leaderboard (top of the screen) banner ad, focused on a target audience of 50,000 readers from OEMs and Tier I suppliers, ran the week of Feb. 10, 2019.

· Artwork was provided in multiple formats to meet both computer and mobile device specifications.

    · The We Predict lead-gen email campaign, which included a 50-word email sent to    Automotive News subscribers to download a whitepaper titled “Navigating to Success: Predictive Analytics and the Future of Automotive” began on Feb. 28, 2019. The whitepaper was available for download for one year after the campaign launched.

 • Tracked and reported engagement and downloads.

RESULTS

• The top leaderboard banner ad reached a target OEM/Tier I Supplier audience of more than 55,000.

      ·The ad’s click-through rate (CTR) was 0.15%, exceeding Automotive News’ digital ad CTR average of 0.09%.

• The lead-generation email campaign resulted in 89 downloads of We Predict’s whitepaper in the first 24 hours of the campaign.

     · Overall, the whitepaper was downloaded 180 times, including by many OEMs and suppliers, as well as other key target audiences, such as finance and insurance providers. 

PROJECT
Build brand awareness for We Predict and its Deepview product, the first cross-industry study of predictive automotive repair frequency that allows automakers, suppliers and others access to projected warranty service. 


TACTICS
• Explored a variety of brand-building options, including print and online advertising in key automotive publications.
• After gathering information, presenting to CEO James Davies, and making our recommendation, We Predict selected a two-step approach with an online banner on AutomotiveNews.com and an Automotive News lead-generating email campaign.

   · Automotive News, the primary source of industry news, data and understanding for the industry's decision-makers in North America. Automotive News has more than 55,000 subscribers and gets more than 2.6 million monthly online visitors.
    · A We Predict top leaderboard (top of the screen) banner ad, focused on a target audience of 50,000 readers from OEMs and Tier I suppliers, ran the week of Feb. 10, 2019.

· Artwork was provided in multiple formats to meet both computer and mobile device specifications.

    · The We Predict lead-gen email campaign, which included a 50-word email sent to    Automotive News subscribers to download a whitepaper titled “Navigating to Success: Predictive Analytics and the Future of Automotive” began on Feb. 28, 2019. The whitepaper was available for download for one year after the campaign launched.

 • Tracked and reported engagement and downloads.

RESULTS

• The top leaderboard banner ad reached a target OEM/Tier I Supplier audience of more than 55,000.

      ·The ad’s click-through rate (CTR) was 0.15%, exceeding Automotive News’ digital ad CTR average of 0.09%.

• The lead-generation email campaign resulted in 89 downloads of We Predict’s whitepaper in the first 24 hours of the campaign.

     · Overall, the whitepaper was downloaded 180 times, including by many OEMs and suppliers, as well as other key target audiences, such as finance and insurance providers.