IT ALL STARTED WITH...
As the daughter of lifelong automotive and business journalist David C. Smith (editorial director at Ward's Auto, reporter at The Wall Street Journal, etc.), one could say a love for writing is in my DNA.
After graduating with a Bachelor of Arts in Journalism from Michigan State University, I packed up my Sparty sweatshirt and assessed how I could best use my skills and personality in the communications field. After all, understanding what's newsworthy is the foundation of great public relations and marketing.
In 2000, my one-women, auto-focused PR firm evolved into an eight-person agency that includes integrated marketing and in-house graphic design support for entrepreneurs and Fortune 500 companies in a variety of markets.
The team may look a little different over the years, but what remains the same is our commitment to getting the job done.