PROJECT

Conducted a joint press conference with Meritor WABCO on ESCsmart at the Mid-America Trucking Show. TMG has managed media relations planning and execution at this event for five years.

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TACTICS

• Served as advisors on the planning and execution team

• Developed and implemented media relations plan

    · Prepared Briefing Book that provided key messaging, Q&A, reporter bios and event details

    · Wrote and distributed five press releases

    · Pitched story, coordinated, and led executive interviews

    · Provided two-day media training to assist executives with messaging and media interview preparation

• Tracked and reported coverage/ROI/social media engagement

• Researched and delivered comparative analysis of competitors' coverage

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RESULTS

Media impressions value: Approx. $675k

• 87 articles (print and online) appeared in the top 14 publications​

• 45 journalists attended the press briefing, including all key heavy-duty truck media