WABCO
MID-AMERICA TRUCKING SHOW
PROJECT
Conducted a joint press conference with Meritor WABCO on ESCsmart at the Mid-America Trucking Show. TMG has managed media relations planning and execution at this event for five years.
TACTICS
• Served as advisors on the planning and execution team
• Developed and implemented media relations plan
· Prepared Briefing Book that provided key messaging, Q&A, reporter bios and event details
· Wrote and distributed five press releases
· Pitched story, coordinated, and led executive interviews
· Provided two-day media training to assist executives with messaging and media interview preparation
• Tracked and reported coverage/ROI/social media engagement
• Researched and delivered comparative analysis of competitors' coverage
RESULTS
Media impressions value: Approx. $675k
• 87 articles (print and online) appeared in the top 14 publications
• 45 journalists attended the press briefing, including all key heavy-duty truck media