PROJECT

Emphasize SEF’s self-pierce riveting technologies during the Global Automotive Lightweight Materials (GALM) conference and to promote the company’s broad portfolio of fastening solutions

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TACTICS

• Developed and implemented media relations plan

    - Prepared Briefing Book for SEF executives that provided key messages, Q&A, reporter bios and event details

    - Wrote and distributed press release

    - Pitched story, coordinated, and led executive interviews

    - Provided media training

    - Tracked and reported coverage/ROI

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RESULTS

Media Impressions Value: Approx. $40k

• Arranged six executive interviews and facility tours, including: WardsAuto, Manufacturing Engineering, Automotive Engineering, AutoBeat Daily, and Automotive News