STANLEY ENGINEERED FASTENING

GALM MEDIA EVENT

PROJECT

Emphasize SEF’s self-pierce riveting technologies during the Global Automotive Lightweight Materials (GALM) conference and to promote the company’s broad portfolio of fastening solutions

TACTICS

• Developed and implemented media relations plan

    - Prepared Briefing Book for SEF executives that provided key messages, Q&A, reporter bios and event details

    - Wrote and distributed press release

    - Pitched story, coordinated, and led executive interviews

    - Provided media training

    - Tracked and reported coverage/ROI

RESULTS

Media Impressions Value: Approx. $40k

• Arranged six executive interviews and facility tours, including: WardsAuto, Manufacturing Engineering, Automotive Engineering, AutoBeat Daily, and Automotive News

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 The Millerschin Group

3201 University Drive, Suite 125 Auburn Hills, MI 48326

248.326.8317 

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