HQ GROUNDBREAKING
MARTINREA
HQ GROUNDBREAKING


PROJECT
Promote, organize, equip and staff official groundbreaking ceremony of new Martinrea Technical Center in Auburn Hills, Michigan. The 108,200-sq.-ft. facility, which combines Martinrea’s sales and engineering offices, was completed in summer 2017.
TACTICS
• Developed and implemented media outreach plan to inform and build awareness of the ground-breaking ceremony
- Develop press materials -- wrote press release, agenda, company backgrounder, FAQ
- Pitched story to media and arranged executive interviews
• Developed marketing collateral -- signage, invitations and other event collateral
• Secured infrastructure and equipment to host event, including invitations, tent, chairs, tables, sound system, catering
• Contracted photographer and videographer to cover event
RESULTS
• Attended by 65 key media, dignitaries and customers
• Recognition from State Senator Jim Marleau to Martinrea Executive Chairman Rob Wildeboer
• Coverage in key publications, including: WardsAuto, Detroit Free Press, Finanz Nachrichten, Oakland Press, Crain’s Detroit Business, Auburn Hills Developments, Motors & Equipment Manufacturers Association, Supplier Insight, Detroit Auto Scene and Michigan Tech News