LG CHEM ENERGY STORAGE SYSTEMS

ONGOING MEDIA RELATIONS

PROJECT

TMG expanded its work with LG Chem, providing strategic counsel, planning and media relations support for both its EV batteries business and energy storage systems.

TACTICS

• Collaborated with management to develop story ideas/content

• Served as advisors on the planning and execution team

• Developed and implemented media relations plan

    · Prepared Briefing Book that provided key messaging, Q&A, reporter bios and event details

    · Wrote and distributed press releases

    · Pitched stories, coordinated, and led executive interviews

    · Provided intensive media training for executives and sales teams

• Tracked and reported coverage/ROI

RESULTS

Media Impressions Value (Q1/Q2 of 2017): Approx. $200k

• Achieved coverage in major energy storage publications (grid-scale, commercial & industrial, and residential)

• Helped increase awareness and promote expansion of LG Chem ESS business in North America

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 The Millerschin Group

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