PROJECT

TMG expanded its work with LG Chem, providing strategic counsel, planning and media relations support for both its EV batteries business and energy storage systems.

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TACTICS

• Collaborated with management to develop story ideas/content

• Served as advisors on the planning and execution team

• Developed and implemented media relations plan

    · Prepared Briefing Book that provided key messaging, Q&A, reporter bios and event details

    · Wrote and distributed press releases

    · Pitched stories, coordinated, and led executive interviews

    · Provided intensive media training for executives and sales teams

• Tracked and reported coverage/ROI

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RESULTS

Media Impressions Value (Q1/Q2 of 2017): Approx. $200k

• Achieved coverage in major energy storage publications (grid-scale, commercial & industrial, and residential)

• Helped increase awareness and promote expansion of LG Chem ESS business in North America