PROJECT

Created a media relations plan to maximize coverage and attendance for the new "Crafted By Lear" campaign

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TACTICS

• Served as advisors on the planning and execution team

• Developed and implemented media relations plan

    · Prepared Briefing Book that provided key messaging, Q&A, reporter bios and event details

    · Wrote and distributed press release

    · Pitched story, coordinated, and led executive interviews

    · Provided media training/dry run rehearsal

• Tracked and reported coverage/ROI

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RESULTS

Media impressions value: more than $100k

• Garnered more than 25 articles

• Attended by 15 key trade, business and electronic press key publications, including: The Detroit New, WardsAuto, Automotive News, Automotive News TV, Detroit Auto Scene, Autoline Daily, DBusiness, and Oakland Press