LEAR CORPORATION

CRAFTED BY LEAR EVENT

PROJECT

Created a media relations plan to maximize coverage and attendance for the new "Crafted By Lear" campaign

TACTICS

• Served as advisors on the planning and execution team

• Developed and implemented media relations plan

    · Prepared Briefing Book that provided key messaging, Q&A, reporter bios and event details

    · Wrote and distributed press release

    · Pitched story, coordinated, and led executive interviews

    · Provided media training/dry run rehearsal

• Tracked and reported coverage/ROI

RESULTS

Media impressions value: more than $100k

• Garnered more than 25 articles

• Attended by 15 key trade, business and electronic press key publications, including: The Detroit New, WardsAuto, Automotive News, Automotive News TV, Detroit Auto Scene, Autoline Daily, DBusiness, and Oakland Press

  • White Facebook Icon
  • White Instagram Icon
  • LinkedIn

 The Millerschin Group

3201 University Drive, Suite 125 Auburn Hills, MI 48326

248.326.8317 

© 2020 by The Millerschin Group