LEAR CORPORATION

DETROIT INNOVATION CENTER

GRAND OPENING 

PROJECT

Create and implement a media relations plan to promote the unveiling of Lear Corporation's Detroit Innovation Center

TACTICS

• Coordinated all aspects of a press conference, including:

    - Key message development 

    - Press materials – news release

    - Executive media training/dry run

    - Media Q&A

    - Media outreach/interviews

    - Developed event briefing book

RESULTS

Media impressions value: $200k

• Attended by 45 reporters

• Coverage in key online/print, radio, and TV, including: The Detroit NewsDetroit Free PressWDIV-TVDBusinessAutomotive News/Automotive News, Crain’s Detroit BusinessWJR-RadioWardsAutoMichigan Public RadioWWJ-RadioThe Wall Street Journal

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 The Millerschin Group

3201 University Drive, Suite 125 Auburn Hills, MI 48326

248.326.8317 

© 2020 by The Millerschin Group