PROJECT

Create and implement a media relations plan to promote the unveiling of Lear Corporation's Detroit Innovation Center

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TACTICS

• Coordinated all aspects of a press conference, including:

    - Key message development 

    - Press materials – news release

    - Executive media training/dry run

    - Media Q&A

    - Media outreach/interviews

    - Developed event briefing book

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RESULTS

Media impressions value: $200k

• Attended by 45 reporters

• Coverage in key online/print, radio, and TV, including: The Detroit News, Detroit Free Press, WDIV-TV, DBusiness, Automotive News/Automotive News, Crain’s Detroit Business, WJR-Radio, WardsAuto, Michigan Public Radio, WWJ-Radio, The Wall Street Journal