INSTRUMENT SALES &

SERVICE

AAPEX TRADE SHOW MARKETING COLLATERAL

PROJECT

Enhance the branding of ISS at Automotive Aftermarket Products Expo (AAPEX), the premier global event representing the $356 billion global aftermarket auto care industry

TACTICS

• Created displays, brochure, post card and e-customer invitation to reflect new company branding

• Prepared, organized and aided in the distribution of post cards and emails to more than 2,000 customers

• Helped implement marketing strategies to increase customer engagement during expo

RESULTS

• Increased attendance of key customers

• Increased brand awareness

• Increased foot traffic to booth