EATON CORPORATION

GLOBAL LEADERSHIP CONFERENCE

PROJECT

Secure a place on the speaking docket for Eaton’s Chairman at the 2012 SAE Global Leadership Conference (GLC) and coordinate and host a customer event.

TACTICS

• Using industry connections, TMG secured a key speaking opportunity for Eaton’s Chairman

• Worked with Greenbrier to determine location, date and time to host customer event

• Coordinated all details of customer event with Greenbrier event services including catering, securing venue for golf sessions and reception, signage, giveaways for customers, photo backdrop design and photographer for autographs with Rick Smith

• Worked with talent agency to book Rick Smith for customer event
Coordinated all details with talent agency regarding Rick Smith activities including Rick’s itinerary, travel accommodations, photo opp for guests, group lessons plans, Rick Smith autographed DVD

• Designed and distributed invitation to customer event

RESULTS

• Eaton key customers attended event

• Being the only supplier on the speaking docket allowed for excellent exposure to key customers, suppliers, and industry leaders for Eaton

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 The Millerschin Group

3201 University Drive, Suite 125 Auburn Hills, MI 48326

248.326.8317 

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