WE PREDICT

LAUNCH OF INAUGURAL DEEPVIEW TRUE COST REPORT

PROJECT

Promote We Predict’s inaugural Deepview True Cost Report, released in May 2021, which measures money spent by owners and manufacturers of 2021 model-year vehicles after three months on the road


TACTICS

  • Secured Automotive Press Association (APA) webinar to share the report results with the media

    • Drafted and posted social media messages, and sent out media advisory to promote the webinar

  • Developed and distributed a press release and charts highlighting the key results and rankings

    • Shared under embargo with key automotive and business media to secure coverage

    • Distributed on BusinessWire

  • Coordinated two full-page print ads and two digital banner ads with Automotive News



RESULTS

More than 55 media and automaker and supplier PR representatives joined the APA webinar

  • Report was covered by more than 60 media outlets, including Associated Press, Automotive News and WardsAuto, with an ad value of nearly $260,000