PROJECT

TMG was tasked with developing a strategic social media plan to build brand awareness and promote Mitsubishi Electric Automotive America's (MEAA) latest technological advancements. MEAA wanted to increase its exposure across multiple social media platforms. 

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TACTICS

•    Researched tactical days and times to post on their channels. 
•    Created a strategic social media calendar that outlines each month’s goals, objectives, and posts. 
•    Researched and wrote captions that engaged their audience while also highlighting their products.
•    Developed eye-catching graphics. 

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RESULTS

A monumental increase across all social media analytics
o    LinkedIn 

• Page views: 9,970 (an increase of 896% from 2021)

• Unique visitors: 4,239 (up 996.3%) 

• Custom button clicks: 375 (up 2,243.8%)

• Total followers: 8,199 (an increase of more than 1,000) 

o    Facebook

• Page reach: 14,102 (an increase of 210.5% from 2021)  

• Page likes: 5,162 

• Page followers: 5,233