PROJECT

TMG has provided integrated communications counsel and support to LG Energy Solution (LGES) for more than 20 years. In 2022, we were enlisted to conduct media training and message development for LGES senior leadership. The goal was to help prepare them for several media interviews and presentations at key industry events.
 
TACTIC

TMG customized a media training presentation for LGES senior leadership that included key message development, the “Do’s and Don’ts of Media interviewing,” mock interviews, video replay and critique. 
 
RESULTS

TMG provided LGES executives with more than 300 interview and speaking opportunities in 2022. Key interviews included AutoLine, Manufacturing Engineering, Automotive News, Crain’s Detroit Business, Kettering University podcast and opportunities with national media outlets, including CBS-TV. 

The training also was used to prepare for presentations at key events, including The Center for Automotive Research (CAR) Management Briefing Seminar (MBS), Women of Color Stem Conference, U.S. Dept. of Energy (DOE) Clean Energy Education and Empowerment Initiative, American Association of University Women (AAUW) STEM event and National Academy of Science, Engineering and Medicine, among others.