RIGHTWARE

BRAND AWARENESS - CES 2019

PROJECT

  • Promote Brandware at CES 2019

  • Build brand awareness for Brandware and promote its Kanzi UI software among its key target audiences at the automotive manufacturers and Tier I and Tier II suppliers

    • Develop and distribute a press release at CES that highlights Brandware, its software and its compatibility with Android Automotive

    • Pitch media attending CES to schedule interviews and product demonstrations with Rightware executives at its suite


TACTICS

  • Developed and distributed a press release showcasing how the company’s Kanzi UI software complements Android Automotive with rich visuals and animations, while its Kanzi Connect enables apps and services from Android to be shared across all vehicle displays, providing automakers branding freedom and consumers fresh and creative interior digital displays

  • Pitched the press release and interviews to key automotive, software, technology and business media attending CES

  • Secured a one-on-one interview with Lindsay Chappell at Rightware’s suite at the MGM Grand Hotel

    • Provided the editor with an embargoed copy of the Rightware press release, images and background materials on its software

    • Lindsay interviewed Rightware COO, who provided insights on how Rightware’s software is used by automakers and suppliers to develop digital IP clusters more efficiently than with other software, and empowers designers to lead the creative process and develop a rich digital user experience aligned with the brand

    • Rightware set up demonstrations of its various software and capabilities, including Kanzi UI and Kanzi Connect, and allowed Lindsay to have a hands-on test of the technologies and take photos


RESULTS

  • Article published online Jan. 9, 2019, on AutomotiveNews.com

  • With more than 56,000 print subscribers, Automotive News is the primary source of news for the industry's decision-makers interested in North America

  • The magazine’s website gets more than 2.8 million visitors per month and more than 1.7 million unique visitors per month