SOCIAL MEDIA PROGRAM 2022
TMG was tasked with developing a strategic social media plan to build brand awareness and promote Mitsubishi Electric Automotive America's (MEAA) latest technological advancements. MEAA wanted to increase its exposure across multiple social media platforms.
• Researched tactical days and times to post on their channels.
• Created a strategic social media calendar that outlines each month’s goals, objectives, and posts.
• Researched and wrote captions that engaged their audience while also highlighting their products.
• Developed eye-catching graphics.
A monumental increase across all social media analytics
Page views: 9,970 (an increase of 896% from 2021)
Unique visitors: 4,239 (up 996.3%)
Custom button clicks: 375 (up 2,243.8%)
Total followers: 8,199 (an increase of more than 1,000)
Page reach: 14,102 (an increase of 210.5% from 2021)
Page likes: 5,162
Page followers: 5,233