Medical

Medical Devices

Client: Sparton

Testimonial:
“TMG prepared a public relations, marketing communications and investor relations plan that was detailed, strategic and focused on telling the story of the company’s re-branding as it returned to profitability. Since the plan’s inception in 2008, our stock price has nearly tripled.  We believe TMG’s efforts played a significant role in helping us reach this milestone.”

Mike Osborne, sr. vice president, Business Development and Supply Chain, Sparton Corporation 

Project: Media relations for Sparton Medical Systems (SMS) subsidiary

Tactics:

1. News releases and media outreach related to three recent announcements from SMS
2. SMS products are on CellTracks circulating tumor cell technology that won Top Medical Innovation for 2009 Award from Cleveland Clinic
3. SMS forms alliance with MPR Associates to fast-track medical projects for customers
4. SMS recognized as supplier partner for award-winning NeuroStar TMS (transcranial magnetic stimulation) therapy system

Result:

1. CellTracks announcement – ZAMP Bionews, Fox Business Online; TMCnet.com; TradingMarkets.com, Earth Times, more
2. SMS/MPR Alliance – DeviceSpace.com, EMS 007 Online, MSN Money Online, MarketWatch.com, more
3. NeuroStar announcement – Mental Health Online, Reuters, SYS-CON Online, Health News & Scoops Online, DeviceSpace.com, more