Transportation

Product Launch 1

Client: SKF

Testimonial: “The Millerschin Group is our ‘right arm’ to the automotive market.” George Dettloff, president & CEO, SKF USA

Project: Announce X-Tracker® hub bearing unit for 2006 Cadillac STS-V through implementation of integrated marketing communications campaign

Objective: Promote new X-Tracker® wheel hub bearing technology, which helps the 2006 Cadillac STS-V achieve the performance, cornering and stability characteristics demanded of luxury, high-performance vehicles, to the automotive and business media

Results:

1. Media: Automotive Engineering International, AutoTech Daily, Automotive News, WardsAuto.com, etc.
2. Customer Recognition: X-Tracker Award presented to Dr. Dieter Zetsche, Chairman of the Board of Management, DaimlerChrysler / Head of Mercedes Car Group
3. Innovation Award:2006 PACE Award winner in Product category
4. Internal communications: Endorsement video using customer testimonial; articles for intranet
5. Investor relations: Article for newsletter
6. Winner of 2007 MSED Team Platinum Award

Customer leads generated: 2