|       3250 University Drive, Suite 115  •   Auburn Hills, Michigan 48326  •  Phone: 248-276-1970  


AutoPR CHANGES NAME TO REFLECT EXPANDED CLIENT AND PRODUCT MIX

Auburn Hills, Mich., October 23, 2006 – AutoPR, a public relations firm headquartered in Auburn Hills, today announced it has changed its name to The Millerschin Group (TMG) to better reflect the agency’s broadening client and product mix.

“We’ve expanded the markets we serve and the marketing communications support we provide,” said Erin Millerschin, president of The Millerschin Group.  “Since our formation in 2000, we’ve grown from a company concentrating entirely on automotive to one that derives approximately 25% of its revenue from a diverse range of industries – transportation, energy, IT, industrial and consumer products.  We think our new umbrella name will open up more opportunities in other markets.”

Millerschin said the agency also has expanded its marketing communications services globally.  “We offer a broad range of marketing communications support, including research, strategic marketing and public relations counsel, graphic design and special event planning and support, on a worldwide basis. We now have resources in the Asia-Pacific, Europe and South America regions.“

About The Millerschin Group

The Millerschin Groupis a full-service public relations and marketing communications firm headquartered in Auburn Hills, Mich., that provides public relations counsel to a broad range of clients in transportation, energy, IT, industrial and consumer products. The Millerschin Group’s services include: strategic planning and counseling, media relations and training, special events planning and coordination, market research, advertising production and placement, collateral development and multi-media presentation production.

Please note: As of October 27, 2006 The Millerschin Group will be headquartered at:
3250 University Drive
Suite 115
Auburn Hills, MI 48326
Phone: 248.276.1970
Fax: 248.276.2476

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