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Client: Metaldyne/Asahi Tech
Project: Announce the $1.2 billion agreement by Metaldyne Corporation
to be purchased by Asahi Tec, a Japanese auto supplier
Objective: Develop a comprehensive, precisely orchestrated roll-out plan
that utilized several venues to ensure key messages were delivered to target
audiences in Tokyo and the United States.
Results:
- Asahi Tec’s stock price jumped 100 percent the day of the announcement and has since settled up approximately 40% from pre-close prices
- The acquisition was listed as one of the top three auto deals of 2006 in Crain’s Detroit Business
- Employee shared that they understand the agreement strengthens the corporation’s position for the future
- Positive coverage was generated in approximately 200 print, online, TV and radio outlets in three continents: North America, Asia and Europe
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