Transportation

Global Business

Client: Metaldyne/Asahi Tech

Project: Announce the $1.2 billion agreement by Metaldyne Corporation
to be purchased by Asahi Tec, a Japanese auto supplier

Objective: Develop a comprehensive, precisely orchestrated roll-out plan
that utilized several venues to ensure key messages were delivered to target 
audiences in Tokyo and the United States.

Results:

• Asahi Tec’s stock price jumped 100 percent the day of the announcement and has since settled up approximately 40% from pre-close prices 
• The acquisition was listed as one of the top three auto deals of 2006 in Crain’s Detroit Business
• Employee shared that they understand the agreement strengthens the corporation’s position for the future 
• Positive coverage was generated in approximately 200 print, online, TV and radio outlets in three continents: North America, Asia and Europe