Metaldyne/Asahi Tec

Project: Announce the $1.2 billion agreement by Metaldyne Corporation
to be purchased by Asahi Tec, a Japanese auto supplier

Objective: Develop a comprehensive, precisely orchestrated roll-out plan
that utilized several venues to ensure key messages were delivered to target
audiences in Tokyo and the United States.

Results:
•Asahi Tec’s stock price jumped 100 percent the day of the announcement and has since settled up approximately 40% from pre-close prices
•The acquisition was listed as one of the top three auto deals of 2006 in Crain’s Detroit Business
•Employee shared that they understand the agreement strengthens the corporation’s position for the future
•Positive coverage was generated in approximately 200 print, online, TV and radio outlets in three continents: North America, Asia and Europe