Car/Truck Aftermarket Event

Eaton Case Study

Client: The Promotion Company/Eaton Automotive

Testimonial: “The Millerschin Group has proven to be very valuable and effective strategic communications partner for our automotive business. They understand all the elements of integrated communications strategy and planning and have the necessary capabilities to implement all of our tactics, including a great working relationship with the media that cover the automotive industry.” James Parks, communications manager, Eaton

Project: The 2008 Eaton Performance Park (EPP) at the Woodward Dream Cruise

Objective: To increase awareness of the EPP and Eaton’s involvement in the aftermarket industry

Tactics: Conduct aggressive media outreach to local media outlets to promote the EPP, its exhibitors and Eaton’s involvement in the aftermarket industry

• Developed and implemented media relations campaign covering radio, T.V. and print media outlets
• Developed media kits
• Provided onsite support during Dream Cruise
• Assisted EPP exhibitors with media relations efforts
• Measured results

Results:

• Coverage in 76 publications/broadcasts/online including:
• Fox2 News (live broadcasts)
• CNBC
• Detroit News
• Detroit Free Press
• Oakland Business Review

Media Impressions Value: $100,000+