Transportation

Product Launch 2

Client: Comau, Inc.

Project: Promote Comau’s SmartCell through media relations and executive outreach directed at automotive marketplace

Tactics:

• Arrange for Comau executive to speak on SmartCell at a major automotive industry conference that attracts key industry executives/decision makers
• Conduct media outreach to primary trade and business publications to arrange interviews and visits to view the SmartCell system in operation

Results:

• Arranged for Comau executive to speak at 2009 Management Briefing Seminars (MBS)
• Media coverage:
• Automotive News Show Daily
• AutoTech Daily
• Automotive Design & Production
• Ward’s AutoWorld
• Automotive Engineering International
• Manufacturing Engineering